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Privacy notice for the marella.ai website

What personal data the marella.ai website and its public forms collect, how OpenKit Ltd uses it, how long it is kept and how to exercise your rights.

Updated 14 Aug 2026

Definition

OpenKit Ltd (company number 13030838) is the controller for personal data described in this website notice. Its registered office is Cambridge Guildhall, Market Square, Cambridge, CB2 3QJ, United Kingdom.

01

Scope

This notice covers the public marella.ai website, including demo, contact and security-pack inquiries. Product workspace data and customer document processing are also governed by the applicable contract, product privacy terms and selected deployment configuration.

02

Information collected

The inquiry forms can collect name, work email, organisation, optional role/team, workflow, deployment constraint, short context, discovery source, and attribution such as landing page, referrer and campaign parameters.

  • Do not submit confidential documents or sensitive case details through the public form.
  • Web requests can also generate technical security and delivery data such as IP address, browser and timestamp.
  • No payment or product-login information is collected by the public marketing form.
03

Why information is used

Information is used to answer an inquiry, assess whether a requested evaluation or security review is relevant, protect the form from abuse, understand which channels inquiries come from, without identifying the person and meet legal obligations.

  • Steps requested before a possible contract
  • Legitimate interests in business communication, site security and service improvement
  • Consent where a specific optional communication requires it
  • Compliance with legal obligations
04

Providers and disclosures

The current inquiry form submits to Web3Forms. Ahrefs Web Analytics processes cookieless, identifier-free measurement pings for every visitor. PostHog processes page and interaction measurement for every visitor who has not objected, without cookies or device storage unless analytics cookies are accepted, in which case it also records masked session replays. Google Analytics processes measurement data only for visitors who accept analytics cookies. All are described in the cookie notice. Hosting, security, email and professional-service providers may also process limited data where needed to operate the site and respond. OpenKit Ltd does not sell public-form data.

  • Details of these providers, where they process data and the safeguards covering any transfer are available on request.
  • Data can be disclosed where required by law or to protect legal rights.
  • General analytics events never contain name, email, message text or confidential workflow details.
05

Retention and security

Inquiry information is kept only for as long as needed for the conversation, potential commercial relationship, security and legal requirements under the applicable retention schedule. Access is limited to people and providers who need it. No internet transmission can be guaranteed completely secure.

06

Your rights

Depending on applicable law, you may request access, correction, deletion, restriction, portability or objection, and may withdraw consent where processing relies on consent. You may complain to the UK Information Commissioner's Office.

  • Contact: contact@openkit.co.uk
  • ICO: ico.org.uk
  • Identity may need to be verified before a rights request is completed.
07

Changes

Last reviewed on 14 August 2026, when PostHog was added as a measurement processor. Analytics moved to a consent-based model on 12 August 2026. Where a change materially affects how personal data is handled, it will be communicated directly rather than left to this page alone.

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