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Cookie notice

The marella.ai website sets no advertising cookies. Visit counting runs without cookies, and Google Analytics and session replay run only if you accept them.

Updated 14 Aug 2026

Definition

A cookie is a small value a website can ask a browser to store. Similar browser storage can also retain identifiers or preferences.

01

Current website behaviour

No advertising tags, and no behavioural profile of any visitor. Session replay runs only for visitors who accept analytics cookies, and never records the contents of a form field. The site keeps an anonymous session ID in sessionStorage, with the page a visitor first landed on and the one they arrived from most recently. That stays in the browser tab and is sent only when someone submits an inquiry form.

  • Stored values are limited to landing path, privacy-reduced referrer, allow-listed campaign parameters, anonymous join ID, source content/CTA IDs and the original timestamp.
  • Form values such as name, email and message are never written to this attribution store or emitted in general analytics events.
  • Closing the browser tab session normally clears sessionStorage.
02

Counting that runs without cookies

Two tools count visits for every visitor, including anyone who declines the banner. Ahrefs Web Analytics records the page, a privacy-reduced referrer and coarse signals such as country and browser. PostHog records the same plus which links and buttons were used and how far down a page a reader got. Neither sets a cookie or writes to the device: PostHog holds its state in memory, so the visitor identifier lasts one page view and is then discarded. No profile is built and no session replay is recorded.

This needs no browser storage, so it needs no consent, only a free and simple way to object. "Statistical purposes" in the preferences panel switches the PostHog counting off, on that visit and every later one. Declining cookies is a separate control and does not stop it. These events never contain names, email addresses, message text or confidential workflow details, and form measurement records field names rather than anything typed into a field.

  • Ahrefs Web Analytics: no cookies, no device storage, no switch needed
  • PostHog: memory-only in this mode, identifier lasts one page view
  • Objection stored in local storage as marella-stats-objection
  • Switchable from "Statistical purposes" in the preferences panel
03

Cookies you can accept or decline

Accepting analytics cookies does two things. Google Analytics 4 loads and sets cookies, which is what tells a returning reader from a new one. PostHog moves from memory to persistent storage so its counting stays consistent across pages, and starts recording session replays: a playback of how a page was used, with every input field masked. A replay also captures our own code's console output. Replays are kept for 30 days and then deleted.

Nothing from Google is requested until a visitor accepts. Consent defaults to denied under Consent Mode v2 and the gtag script is not loaded until consent is given. No replay is recorded before acceptance.

  • Denied by default; the tag loads only on acceptance
  • Cookies set on acceptance: _ga and _ga_* (12 months), ph_* (12 months)
  • Session replay starts only on acceptance, with all inputs masked
  • Choice stored in cc_cookie for 6 months
  • Changeable from Cookie settings in the footer
04

Essential delivery and security

The hosting, network and form providers may process request metadata needed to deliver and protect their services, such as IP address, browser and timestamp. This is separate from the measurement described above and is not used to profile visitors.

05

Forms and external services

The public inquiry form submits to Web3Forms after the user chooses to send it. Following external links takes the user to services with their own cookie and privacy practices.

06

Changing your mind

Your choice is stored in a first-party cookie named cc_cookie for six months, and you can change it from "Cookie settings" in the footer of any page. Declining or withdrawing consent stops Google Analytics loading on the next page, stops session replay, and clears the storage PostHog was given. The cookieless counting keeps running; to stop that too, use the "Statistical purposes" switch in the same panel.

07

Contact

Questions about website storage or tracking can be sent to contact@openkit.co.uk. This notice was last reviewed on 14 August 2026, when PostHog was added.

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